Design Development

I started out with some very rough initial sketches of potential layouts for my poster and social media post designs, both of which would work hand in hand and would simply need a scale down and scale up to work across both formats. The aim was to test out a mixture of type and imagery with a variation of hierarchy, distinguished using both header and body text as well as font size and placement. The initial layouts would be designed around Muller Brockmann inspired grid systems and would include subtle experimental elements that would slightly stray from the regular grid system/format of the poster, such as vertical type or indented logotype for the Belgrave. I wanted to establish a clear and simple colour scheme from the off. I wanted something versatile and hard to make a mistake with so opted for a simple black/white/grey and cream colour palette. Each colour was selected as it was also part of the imagery used, complimented the imagery or contrasted the imagery.

I wanted to communicate the DIY, homemade nature of the genre and the bands style by incorporating a grain texture to the posters and editing imagery to give an old, camcorder type of feel. Not only would this reflect some of the ideas embedded in the genre, it would also add some edge to the designs that would reflect the punky/indie/rocky persona of the band.  


I started off with using the true logotypes for all the support acts as I thought it give some consistency to the promo posters and would be better in terms for exposure for each artist. I decided quickly though that they disrupted the visual hierarchy of the posters and didn’t carry that consistent style the rest of the poster is trying to. I gradually leaned towards larger and more experimentation with type both with and without imagery, with a keen focus on negative space and the impact it has visually.


The poster seen below is one of my finals, after much development and experimentation. I really like the experimental nature of the poster. The type is the focal point of the poster and while the imagery is secondary it doesn’t look lost despite being small compared to the area covered by type. I’ve tried to find a balance between negative space, typography and imagery and feel this poster does that well. The experimental, quirky design is reflective of the ideas of the indie rock genre and is intended to be more “out there” design wise to grab the viewers attention. A Brockmann type modular grid system is still present and can still be seen.