The social media context takes the two elements in the logotype and the logomark and uses them as AVI and banner examples. The AVI and banner use the basic grey of the website to communicate the consistent, simple, stripped back versatile style. The banners are interchangeable with different variations of banner holding different information regarding the exhibition.
The other various applications use the arrow logo mark consistently across each as well as the same type to keep a consistent brand and demonstrate the versatility of the logomark and brands idea of versatile application. These include waypoints, signage and information cards.
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