SAR architects design development

I started to develop the brand and create different applications to create a consistent brand. I wanted the brand to stay true to its local roots and make that evident with slogans across poster designs, banners etc. 

I decided part way through that although this current style worked, I wanted something that looked a bit more professional, something that looked like it had been around a while as oppose to something that was new and looked almost like a company aimed at student housing. It was very playful and probably too playful, I knew the company didn’t deal with student housing in any form so there was a possibility it wouldn’t communicate the right message.  I gave the logotype a re-fresh, using a fresh typeface, something that gave off a bit more class and looked more modern and up to date with current design trends.