Studio Brief 3- Final typeface

This is my final typeface. The typeface is based on the black lettering of the Nazi Propaganda posters. This design has been refined as the image below demonstrates to get to my outcome. I’ve tied multiple versions of this typeface, from the standard, to exaggerated serif, to just serif with no thick horizontal or vertical strokes. This typeface is made up of a series of 3 shapes at varying sizes. The typeface comes in a body and a header version. The header version is deconstructed to allow negative space to flow freely through the letterforms and demonstrate how the typeface Is made up of independent, self-standing shapes.  

Studio Brief 3- Development

I began to develop my ideas and put them into  digital format. I looked at how I making them digital would affect how they look and how I could make them different from their sketches.

Studio Brief 3- Research

I looked at various artists to help give me a better understanding of the work and others typographic ideas, I looked at Emily Scofield’s situationist typography. Her work is meant to distort the meaning of typography she creates, trying to manipulate the meaning of words by their appearance.  El Lissitzky’s art pieces consist of varying shapes and colours and are very abstract. These helped me gain a better understanding of how I could interpret my word “independent” and convey that in my typography.