SAR Architects Current Visual Identity

The company itself is relatively well known locally and has a lot of work in their portfolio, however they have little to no online or physical presence, all flow of work is through word of mouth. It was difficult to find anything of them online that has any value other than a contact number. 

The company has a large portfolio locally across the Liversedge, Mirfield, Cleckheaton and Heckmondwike areas, the aim is not branch out further than that necessarily but give the company a brand that would be recognisable through those areas and beyond. 

The company specialise In housing rather than larger offices/buildings which is something that they aim to stick to.

Their most recent business card which is their only form of visual identity is riddled with spelling mistakes, does not effectively convey a style that the company deserves. The image on the card is a stock image and doesn’t not represent any of the companies’ properties on their portfolio and is instead just a stock image. 

The need for a proper, consistent brand was clear, something that was professional that could be used across various social platforms and physical applications.