D&AD Competition Briefs

The first responsive studio brief module allowed us to work on competition briefs or live briefs with clients and allowed us to focus on one larger brief or a collection of smaller briefs. 

I started off by looking through the competition briefs and picking out ones that were interesting to me, ones that I might enjoy doing.

D&AD New Blood Awards

D&AD new Blood Award 2019 contained 19 different options to submit from various different companies with various different deliverables. 

I picked out 2 briefs I personally found the most interesting, ones I would be happy with attempting to take part in.

Adidas

The aim of the brief was to get more women involved in sport using an Adidas campaign as the vessel for change. The brief quotes various statistics about women in sport and the lack of infrastructure, funding equality in women's sport as a profession.

The brief is interesting and is a great subject matter which could have a really good, positive, powerful outcome. I don't agree with Adidas piggy backing an important topic in the form of a campaign for positive press, however the brands stature, variety in design and messages they often strive for allow for a really great outcome.

Heinz 

The brief was to come up with a fresh new way of advertising the classic brand in celebration of their 150year anniversary. The deliverable could be anything you wanted that could be implemented quickly, while still incorporating the distinctive features of the Heinz brand.  

The brief looked quite fun and something I would be interested in. The brief looks rather broad and gives you a fair bit of creative freedom and allows you to make your own ideas and try put your own spin on the campaign.