There Architecture

Another project I wanted to take inspiration from is There Architecture’s visual identity by Vergrande. The project is another one that communicates a simple yet strong visual identity. The brand uses a simple black, white, grey colour scheme with a striking luminous green highlight running throughout. The name of the brand is the idea of always being “there” or prominent as their global reach grows despite having the majority of their business based in Mexico. The deliverables show a great use of negative space and minimal typography that again communicates a luxury style. There contrast in smooth, simple design and their use of raw, textured, physical material such as concrete is a really nice dynamic and works really well. I looked at this one as a great example of monograms that can be functional with our without the logotype, great consistency and smart but subtle use of colour to grab the viewers attention.